Analisis Pendapatan Peternak dan Efisiensi Pemasaran Ayam Ras Pedaging (Broiler) (Studi Kasus: UD. Kubu Saren yang Bekerjasama dengan Peternak)

Analysis of Farmer Income and Marketing Efficiency Broiler Chickens (Case Study UD. Kubu Saren Its Partners). chicken farming in Indonesia is growing every year helps meet the needs animal protein. chickens have a fairly short maintenance period. As such, broiler potential business. One factors that determine success marketing. The study aims to (1) income farmers partnership with Saren, (2) level marketing efficiency which seen from margins each channel, (3) knowing problems faced by during pandemic. This research was conducted at Rianggede Village, Penebel District, Tabanan Regency, Bali Province September October 2020. data collected were quantitative qualitative primary secondary sources. analyzed using descriptive method. uses non probability sampling techniques, namely saturated sample method or census 25 respondents who are partners Saren. variables measured this include income, farmers. results show farmer’s average IDR 1.236,48/chicken/period range 0-33%, 4.547% Covid-19 caused several for breeders, internal related rising price livestock production facilities (40% respondents) external lack government attention (53% respondents). Farmers should increase number Day Old Chicks income.